Top Tips to Improve Your Print Marketing Strategy
Last Updated on June 16, 2020 by Christian Ralph
With so many aspects of media companies going digital, it can be easy to neglect your print marketing strategy and focus all of your energy online.
However, when it comes down to business, people still like material things like business cards, newsletters and brochures as they serve as a physical reminder that is less easily forgotten about.
A professional brochure can make a huge difference between a potential customer choosing your business or a competitor. It also shows that your business is willing to make an effort to attract new patrons.
If you’re still on the fence about putting a little extra work into your physical marketing materials, here is why print still yields a great return and the reasons you should consider investing in a machine:
Saves cash
You may originally think that spending any amount of budget on a new printer is a big lifetime cost, however this is not true.
A new printer doesn’t need to come at a huge expense, as after the initial outlay of your printer, you will save a large amount on the cost of outsourcing jobs!
As an added bonus, having your own printer in house will improve speed and efficiency. For example, the A3 Xerox colour laser printer model 7500N offers 35ppm colour print, with just seven seconds to print the first page – handy for when deadlines are looming!
Versatility
With 1200 x 1200 dots per inch (DPI,) this Xerox device is ideal for producing brochures, newsletters, booklets and reports. This makes it a great choice for PR, advertising or marketing companies to use.
As the printer is also capable of printing in A3, it is possible to create large banners, which are sure to make an impression at PR events and are perfect to display that call for action.
Postcards are a useful tool for advertising your company as they can be left in any shop window, sales counter, reception area or put through doors. This encourages the public to interact with your advertising in their day to day life.
Brochures are perfect for marketing companies, as when it comes to speaking at a pitch, what better way to engage your potential clients than with a brochure?
This will act as something physical they can refer to as they take in what you are saying and can be taken home after the pitch is over to ensure no important information is forgotten.
Deal with direct mail marketing
Rather than yet another email which your target audience can simply put off for another day or even worse, send directly to a junk mail folder, direct mail needs to be dealt with.
An eye-catching advertisement or important information will make much more of a lasting impression as a physical copy, as it cannot be instantly swiped away. This is another reason why print is anything but dead.
Long-lasting
Whereas a PPC advertisement only sticks around for as long as you pay, and a blog post only appears at the top of the page for so long, print content sticks around for much longer.
As printed content is something you can physically hold on to, have around the house or in your bag, it can be picked up at any time. This allows you to extract value from this marketing method for months.
The OKI printer model C823DN can be useful for this as it has automatic double-sided printing – ideal for newsletters or postcards. The compact laser model size makes it perfect for any office and with 14 seconds to print the first page and 23 colour pages per minute, it’s a must-have for any media company.
Hopefully this article has given you an insight as to how print marketing is still a great way to spread the word about your business.
If you need help choosing a printer that will help you achieve this mission, don’t hesitate to get in touch with our friendly team of professionals. We will always be more than happy to help you with what you need.
