Five Top Tips to Create Business Cards

Last Updated on June 15, 2020 by Christian Ralph

In the digital age it’s easy to neglect old forms of communication and salesmanship.

Whilst email marketing campaigns, advertisements and social media are a fantastic way to promote your company, business cards remain one of the quickest and simplest ways to put your company in the mind of others.

They may seem old fashioned, but business cards are never affected by an internet shortage or a lack of signal, making your business very accessible to others.

They’re the only companion you need when it comes to networking, so, if your company hasn’t created its own business cards yet, here a few excellent tips to help you create the perfect ones to promote your business.

Include all vital information

A business card gives off the first impression of your company – any spelling mistake or clumsy font will be noticed by potential customers straight away. Print on cheap material and that could ruin the whole look of the cards.

Business cards may be small, but they are vital for conveying plenty of information about your company.

To make sure your business cards are useful to those receiving them, make sure that you can fit all the crucial information within the small space allowed to you.

Examples of information you need include your company’s website URL, office phone number, your general email address, your business address, and if necessary, the member of staff who deals with sales opportunities.

Remember not to cram all your company’s information onto your business card, as it must be easy for potential customers to read.

Furthermore, you don’t want print out up to a thousand copies of your business card, when there’s a mistake or a vital piece of information missing. This is why it’s so important to proof before printing.

QR Codes

So that you don’t completely neglect new promotional practices, you do have the option of making digital friendly business cards.

A way of modernising this promotional material is by incorporating a QR code, a trademark in the form of a barcode, which links your print and online materials together.

These codes can be utilised creatively to drive traffic to your company’s site, leading to greater sales in the process.

Make sure it’s well presented

When it comes to creating a business card that lives long in the memory, it’s crucial that your promotional materials are legible.

Yes, business cards give you the opportunity to be creative in design, but it’s important to not get too carried away with it.

You want your design to be clean cut, and legible, in a font that’s easy to read. Consider opting for a traditional font style such as Times New Roman in either a 10 or 11PT size, rather than using a calligraphy style that may be difficult to read.

Our colour laser printers are some of the best devices you can use for your business cards, as they can print off a whole host of cards within a matter of minutes.

Using genuine consumables, such as Xerox toner cartridges, will guarantee high quality presentation.

Choose the best colour to represent your business

Choosing the right colours is one of the most important elements when you create business cards for your company.

Colours are eye-catching and have the ability to make your business cards stand out from the rest. Try and stay within the guidelines of your brand’s design and if possible, print with vibrant colours. You can also make the design as original as you like, you don’t need to just refer to a template.

By being original and vibrant with your design, this can be a reflection of how your company is perceived by potential customers or clientele.

In terms of ensuring your designs are of the highest quality, both Xerox toner cartridges and HP toner cartridges are ideal for colour printing.

The thicker the better

The condition of your business cards is imperative to their overall appeal.

A certain rule to remember is that the thicker they are, the more professional and expensive they look.

If you hand a potential customer or partner a flimsy thin business card, it’s more prone to tear, plus, it can look like less effort has gone into it.
Be aware that business cards are handed out at professional events and that there is plenty of competition around.

The OKI C511dn A4 Colour LED Laser Printer, would be an ideal solution when it comes to printing professional looking materials. This is due to this OKI colour laser printer having a 26 colour pages per minute printing speed, its 2400 dots per inch printing quality and its adaptability when it comes to printing different media.

Now you know how to print your own business cards to the highest possible standard, go out and win yourself some new business!

Get in touch with the team at Printerland today if you need help choosing the ideal device for your business card printing.